{"id":62367,"date":"2022-03-09T12:33:15","date_gmt":"2022-03-09T17:33:15","guid":{"rendered":"https:\/\/www.themainemag.com\/?p=62367"},"modified":"2022-03-09T12:33:17","modified_gmt":"2022-03-09T17:33:17","slug":"the-woman-reinventing-how-guides-do-business","status":"publish","type":"post","link":"https:\/\/www.themainemag.com\/the-woman-reinventing-how-guides-do-business\/","title":{"rendered":"The Woman Reinventing How Guides Do Business"},"content":{"rendered":"\n
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If one word de\ufb01nes the force driving entrepreneur Shay Bellas, it\u2019s inspiration. When she sees a need or an opening, she builds a business. After owning and serving as general manager for the Maine Freeze, the state\u2019s trailblazing pro women\u2019s football team, Bellas launched a marketing services \ufb01rm she still runs, 19 Oak Strategic Sales and Marketing. Her latest venture, NaviTour<\/a>, a tourism tech company, aims to change the way guides in Maine (and eventually, everywhere) do business. The website and mobile app will allow people to book experiences with local guides\u2014from yoga instructors to James Beard award\u2013winning chefs\u2014and provide those guides with a platform to manage their businesses. Bellas joined forces with travel experts and other experienced entrepreneurs to bring NaviTour to life. The team is building the website and app and soliciting feedback from guides. The startup plans to launch in time for the start of the tourist season in May, but one goal of the service is to create more year-round opportunities for guides in Maine.<\/p>\n\n\n\n

Where did the idea for NaviTour come from?<\/h2>\n\n\n\n

My family and I were on a bucket-list trip, and I\u2019d signed us up for a tour. I had a question for our guide beforehand, but I couldn\u2019t contact them because I had booked the experience through a big, impersonal travel website. Everything was a couple of steps removed. We\u2019re all used to being able to get answers in seconds from our phones, so it seemed ludicrous that there was such a disconnect. It got me thinking that it would be great if there was an app that let you get in touch with your guide directly. The more I thought about it, the more I realized that there was a whole host of things an app could do to help both guides and their guest<\/p>\n\n\n\n

What will the app be able to do?<\/h2>\n\n\n\n

Guides will be able to book tours and experiences, manage their calendars, track expenses, publicize their businesses, update their content and their social media, and be in touch with guests before and after the tour. Guests will be able to \ufb01nd tours\u2014and not just the expected ones but amazing new experiences, too\u2014ask questions, share photos and reviews, recommend their guides, and transact, including tipping, which is super helpful. Guests can even invite friends and family to remotely join in.<\/p>\n\n\n\n

“Maine is rich in undiscovered opportunities\u2014magical places and people most guests don\u2019t know about. I thought, wouldn\u2019t it be great if there was one place you could go to \ufb01nd all of that?\u201d<\/p><\/blockquote><\/figure>\n\n\n\n

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What are the challenges faced by Maine guides?<\/h2>\n\n\n\n

It\u2019s funny because we couldn\u2019t be in a better place to start. Maine is a microcosm of the global tourism business, and we have thousands of guides offering all kinds of experiences. Even though people are far-\ufb02ung, there\u2019s often only one degree of separation, so it\u2019s been relatively easy to learn what the challenges are. Number one is that so many guides struggle to make a living, so guides supplement what they love to do with what they have to do for work. That\u2019s in large part because the traditional touring season is short, just \ufb01ve months out of the year.<\/p>\n\n\n\n

How will NaviTour help?<\/h2>\n\n\n\n

I think our biggest advantage is the support we\u2019ll give guides. NaviTour will match each guide with an account manager, who will help with self-promotion and marketing, and will brainstorm with them to develop ways to enrich and expand what they offer. It\u2019s also a priority for NaviTour to make sure that guides are earning a livable wage. If we can grow the tourism pie, they\u2019ll be able to work more than just Memorial Day through leaf-peeping season.<\/p>\n\n\n\n

What are the types of experiences that will be available to book?<\/h2>\n\n\n\n

There are so many activities and experiences, beyond the usual outdoors fare. We have places and outings for hardcore sportsmen and women and ways to sample a day in the woods or on the water. We have spectacular sights. We have food and beer tours. Maine is also rich in undiscovered opportunities\u2014magical places and people most guests don\u2019t know about. I thought, wouldn\u2019t it be great if there was one place you could go to \ufb01nd all of that? Not just for people from out of state, but for Mainers, too? And offer more experiences for people visiting Maine to enjoy. NaviTour will do that.<\/p>\n\n\n\n

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Learn more by visiting navitour.com<\/a> or downloading the NaviTour mobile app.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If one word de\ufb01nes the force driving entrepreneur Shay Bellas, it\u2019s inspiration. When she sees a need or an opening, she builds a business. After owning and serving as general manager for the Maine Freeze, the state\u2019s trailblazing pro women\u2019s<\/p>\n","protected":false},"author":22,"featured_media":62432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2833],"tags":[],"locations":[],"people":[],"class_list":["post-62367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored-content"],"acf":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n